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training market with Direct English

Seeking a German State License or Franchise opportunity?

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English is recognised as the international language of communication, with the global English language teaching market currently believed to be worth $15 billion and growing. Direct English is looking to appoint strong German business partners, keen to reap the commercial benefits in all states from Bremen to Bavaria.

Direct English is a nine-level English language system exclusive to the Linguaphone Group, a UK-based global language training provider with 109 years of experience in the language training market. We are now looking for new Direct English State Licensees, throughout Germany, as part of our global expansion plan for the coming year.

Introducing our Direct English State Licensee program

This exciting German State Licensing opportunity offers you the potential to capitalise on the lucrative English language training market for adults in your own country. Other international franchise opportunities can't offer you all the flexibility of our State Licensee opportunity.

With a Direct English State License, you'll have the exclusivity and flexibility to develop the Direct English learning system across your own market, coupled with all the business and marketing support you'd expect from an international franchise. Click here to find out more about what makes Direct English unique, and the business models that you can employ.

Created in 1997, Direct English is based on a unique learning system developed by the internationally renowned education authority on English language, Louis Alexander. Our nine-level course delivers world class English language training for all abilities and all purposes: from young professionals to corporate executives, from absolute beginners to advanced learners.

Direct English has already proved successful across Asia and Europe with Licensees delivering Direct English in markets as diverse as Saudi Arabia, Portugal and Korea. We are now looking to appoint State Licensees in Germany, who are enthusiastic and hard-working and keen to reap the rewards.

States available:

The following states licenses are available:





Bremen Hamburg Hesse Lower Saxony


North Rhine-Westphalia







Invest in your business future today

Click here to find out what Direct English State Licensee opportunities are available, the type of partner we are looking and the types of investment involved.

Alternatively click here to find out more about our Pingu's English program, which delivers first-class English language training to pre-school children worldwide.

Master License - Germany

Master License rights for the whole German market are still available. Click here to find out more.