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Invest in the English language
training market with Direct English

Appointing a Direct English Master Licensee

Direct English tutorDirect English crowd

We're looking for strategic partners, interested in franchise business opportunities, with the necessary experience, resources and vision to represent us across a number of markets in Asia, Europe, the Middle East and Africa.

As a Master Franchisee for Direct English, you would be responsible for developing our language program across a given market on an exclusive basis. If you are any of the following, we'd love to hear from you:

  • Language schools or training networks for adults, currently providing training, with an established network of centers, and / or a strong network of contacts within the corporate training sector in your market
  • Owners of IT training or Business and Management training centers currently providing training with an established network of centers, and / or a strong network of contacts with the corporate training sector in your market
  • Entrepreneurs or private investor groups looking for a new and rewarding opportunity
  • Established nationwide distributors of English language training materials


Master Franchisee Partnerships

It is not essential to have any prior experience in the English language training market or with an education franchise to succeed with Direct English. We're looking for ambitious and enthusiastic business people who wish to develop Direct English, and are prepared to work hard to achieve success. Are you someone who can build relationships, have excellent communication skills and possesses the business acumen to seize this lucrative opportunity? If so, we want to hear from you. And remember whilst this opportunity is similar to a franchise business, what we're offering in a Master License, will give you even more flexibility to drive your own success.

Which Master Franchisee territory rights are available?

Exclusive Master Licensee rights are currently available in a range of international markets across Europe, Middle East, Asia and Africa, including Brazil, Germany, Iraq, Mexico, Nigeria, Poland, Slovakia and Ukraine. For other available territories please complete the online enquiry form, highlighting which market is of interest.

Commercial terms

If you are appointed a Direct English Master Franchisee, you will need to have the investment to pay a one-off license fee, as well as royalty fees, payment for stock and of course set-up and ongoing costs for the business. The overall cost will vary greatly, depending on the size of the market, agreed business models and access to existing infrastructure and HR / marketing resources, but we can help identify this with you during our discussions.

Unit Licensee opportunities

Rather than representing Direct English across the whole of a territory, you may instead be interested in running Direct English in a single institution, town, city or region. If so, please tick Unit Licensee opportunities on the online enquiry form and someone will contact you shortly.

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